HOTEL RENEW - Younger, more affluent travelers are carving a new niche in Hawaii’s travel market. Many are seasoned business travelers who expect a more refined, distinctive hotel experience. With this in mind, John Wingard Design developed a complete brand package for Hotel Renew, a unique, award winning Waikiki hotel.

Wingard spearheaded a full brand overhaul based on a visual rationale that encompassed logo design, collateral, website, signage, brand standards, stationery, and in-room communications into a seamless experience for hotel guests. The fresh solution allows Hotel Renew to differentiate itself from typical Waikiki destination hotels and create a splash in the Waikiki hospitality market.

Recognition: Pele Award of Excellence; Creativity Platinum Award; featured in “Market Smart Design” book; American Graphic Design Award

DULCE - Hawaii is a popular wedding destination but the high cost of wedding photography can sometimes cause trouble in paradise. High-end Honolulu photographers Visionari addressed the problem by establishing a sub-brand, called Dulce, to appeal to couples on a budget.

The website developed by John Wingard Design + Hibiscus Interactive isn’t your typical wedding site. To appeal to 20-somethings, it uses a fresh pastel palette with funky, Japanese-inspired iconography along with a cartoon character of indeterminate species.

JWD also developed various marketing components to assist in Dulce’s branding, including a booth at a high-profile wedding expo. The booth featured signage, candy jars with the Dulce logo, and branded tote bags that are still seen on the arms of young women around Honolulu.

Recognition: Winner, 2008 Pele Award for Business-to-Consumer Website; featured in “Big Book of Self Promotion” 2009.

KAMAKA UKULELE is recognized as the maker of the finest ukuleles in the world. The company’s marketing materials, however, needed a major tune up.

To communicate the beauty and craftsmanship of Kamaka ukuleles, John Wingard Design developed a family of marketing materials that feature dramatic images from Bud Muth Photography.  Hand-written signatures of the owners were used as homage to Kamaka’s 90-year history and the handcrafted quality of its products.

Marketing materials—which also introduce the new Jake Shimabukuro custom ukulele—include posters, catalogs, brochures, and trade show graphics.  A luxurious and tasteful color palette, logo, product detail, and consistent style and color scheme help to establish Kamaka Ukulele’s brand identity and the exquisite quality of its products.

Recognition: Award of Excellence, 2008 Hawaii Advertising Federation Pele awards.