KAMAKA UKULELE is recognized as the maker of the finest ukuleles in the world. The company’s marketing materials, however, needed a major tune up.

To communicate the beauty and craftsmanship of Kamaka ukuleles, John Wingard Design developed a family of marketing materials that feature dramatic images from Bud Muth Photography.  Hand-written signatures of the owners were used as homage to Kamaka’s 90-year history and the handcrafted quality of its products.

Marketing materials—which also introduce the new Jake Shimabukuro custom ukulele—include posters, catalogs, brochures, and trade show graphics.  A luxurious and tasteful color palette, logo, product detail, and consistent style and color scheme help to establish Kamaka Ukulele’s brand identity and the exquisite quality of its products.

Recognition: Award of Excellence, 2008 Hawaii Advertising Federation Pele awards.