1. 17 May


    KAMAKA UKULELE is recognized as the maker of the finest ukuleles in the world. The company’s marketing materials, however, needed a major tune up. To communicate the beauty and craftsmanship of Kamaka ukuleles, John Wingard Design developed a family of marketing materials that feature dramatic images from Bud Muth Photography.  Hand-written signatures of the owners were used as homage to Kamaka’s 90-year history and the handcrafted quality of its products. Marketing materials—which also introduce the new Jake Shimabukuro custom ukulele—include posters, catalogs, brochures, and trade show graphics.  A luxurious and tasteful color palette, logo, product detail, and consistent style and color scheme help to establish Kamaka Ukulele’s brand identity and the exquisite quality of its products. Recognition: Award of Excellence, 2008 Hawaii Advertising Federation Pele awards.

    KAMAKA UKULELE is recognized as the maker of the finest ukuleles in the world. The company’s marketing materials, however, needed a major tune up.

    To communicate the beauty and craftsmanship of Kamaka ukuleles, John Wingard Design developed a family of marketing materials that feature dramatic images from Bud Muth Photography.  Hand-written signatures of the owners were used as homage to Kamaka’s 90-year history and the handcrafted quality of its products.

    Marketing materials—which also introduce the new Jake Shimabukuro custom ukulele—include posters, catalogs, brochures, and trade show graphics.  A luxurious and tasteful color palette, logo, product detail, and consistent style and color scheme help to establish Kamaka Ukulele’s brand identity and the exquisite quality of its products.

    Recognition: Award of Excellence, 2008 Hawaii Advertising Federation Pele awards.

     
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